In today’s neoliberal era, the gig economy is rapidly expanding. Gig jobs span various sectors of the labor market and have been both lauded as an opportunity to enter the workforce and criticized for their insecure and precarious nature. While previous research has emphasized the importance of gender in understanding contempo-rary neoliberal development, such as how ideals of femininity are used to interpellate female subjects as malleable workers in developing countries, less attention has been paid to masculinity. This article offers an empirically based analysis of how masculinity is employed to construct subjects within a specific context of gig work situated in the urban space, and the resulting implications for the gig workers’ understanding of themselves and their situation. Drawing on interviews with six gig-working food delivery drivers – all young men – the study sheds light on the precarious positions these workers inhabit while being framed as neoliberal masculine subjects through ideological associations to entrepreneurship. The overarching argument of the article is that the neoliberal structure of the gig-platforms propels exploitative relations in the labor market, masked behind gender associations.