This study examines how the role of the citizen is constructed in Swedish state crisis communication over time. It focuses on official readiness brochures distributed to the population during two different security contexts, the early Cold War (1943-1961) and the contemporary period (2018-2024). The aim is to analyze how responsibility, agency, and the relationship between the state and the individual are expressed, as well as to identify continuities and changes. The study applies a qualitative text analysis, using the readiness model as a theoretical framework. Three analytical dimensions are examined: readiness as a dynamic process, as multi-level efficiency, and as a mental mindset. The empirical material consists of five widely distributed brochures aimed at informing citizens about how to act in crisis or war. The findings show both continuity and change. Across all periods, citizens are consistently portrayed as responsible actors in national readiness. However, the form of this responsibility evolves over time. Earlier brochures emphasize duty, discipline, and obedience within a strongly state-centered structure. In contrast, more recent brochures highlight individual initiative, critical thinking, and shared responsibility. The results also show a shift in communication style, from authoritative and directive language to a more inclusive and encouraging tone. Visual representations have become more diverse and collaborative, reflecting a broader and more inclusive understanding of society.