This study examines how bureaucratization is described and understood in the Swedish Armed Forces’ leadership communication. Using Carol Bacchi’s What’s the Problem Represented to be? (WPR) approach, the analysis explores how responsibility, risk and governance are framed in the official podcast Gå på, marsch! The results show that bureaucratic problems are mainly presented as issues of professional culture and individual attitudes, rather than as consequences of structural or institutional conditions. Through concepts such as risk appetite and responsibility, officers are described both as part of the problem and as the key to the solution. By combining WPR with Meir Finkel’s theory of military flexibility and March and Olsen’s logic of appropriateness, the study shows how leadership language shapes what is seen as legitimate action. The findings suggest that leadership communication works as a form of internal governance by defining where responsibility is placed and which changes appear possible.