The aim of this study was to explore the framing of victims and authorities in Swedish press during the narcolepsy crisis, occurring in the aftermath of the A(H1N1) vaccination campaign. Reporting from five major newspapers was analysed using an inductive and a deductive frame of analysis. The inductive analysis showed that the focus in the reporting on victims was their struggles in everyday life, coping with the disease, while the focus regarding authorities was on criticism and accountability. The deductive analysis revealed the use of a number of framing devices that reinforced the view of victims as vulnerable and authorities as deserving criticism. The underlying significance of the media portrayal and the implications from a crisis communication perspective are discussed.