The Afghan war post 9/11 has become the source of multiple case studies. Recent studies suggest that variations in domestic support for deployment of troops in Afghanistan can be explained by means of the strategic narratives provided by the policymakers of the contributing state; a strong consistent narrative increases public support. Scholars recognize a Swedish catch-all narrative, which suggests weakens the narrative, thus raising the uncertainty among the public. This thesis investigates the projection of Swedish strategic narrative through elite Swedish newspapers. The content analysis reveals an inconsistency between the policymaker’s formation of the strategic narrative and the narrative projected by individual newspapers. The finding suggests that the lack of a strong strategic narrative due to the inconsistencies raised an uncertainty among the public during the period. The results recognize media to be a significant, but surprisingly unnoticed actor in the projection of policymakers’ strategic narratives.