Contemporary Western war-fighting is animated by the fictitious imagination of a war free from antagonism. In this logic, winning wars is about winning the ‘hearts and minds’ of local populations, about persuasion rather than confrontation. In recent years, the concept of ‘strategic communication’ (SC) has been elevated to the top echelons of strategic thinking in United States military circles, focusing attention on how to communicate ‘effectively’ with local populations. Via an analysis of the concept of SC, this article examines the ethico-political dimensions of contemporary Western-led ‘population-centric’ war. Through a reading inspired by Judith Butler's recent work in Precarious life (London: Verso 2006) andFrames of war (London: Verso 2009), and an analysis that turns on the link between ethics and ontology, I reflect on the significance of the ‘communications turn’ in warfare for our study of war in ontological terms.