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From the start of the Obama administration’s “pivot to Asia” in 2011 until November 2023, 78 foreign visits have been made by three U.S. Presidents and five Secretaries of State to Southeast Asia. To uncover the U.S. ambitions in Southeast Asia, this thesis uses frame analysis to study speeches, statements, and remarks published by the U.S. Department of State and the White House during the visits to categorize them as displaying predominantly soft, hard, or smart power. The frames identified during the visits show that each administration has displayed a different kind of power. While the Obama administration focused on soft power, the Trump administration displayed significantly more hard power. The Biden administration used almost exclusively smart power during their visits. The thesis contributes to the operationalization of Joseph Nye’s concepts of soft, hard, and smart power, while also attempting to understand the U.S. ambition in Southeast Asia, especially as relations with the PRC have become increasingly tense.