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"Konsten att glidflyga genom en storm": En innehållsanalys gällande Red Bull GmbHs hantering av kriskommunikation
Swedish Defence University.
2023 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesisAlternative title
"The Art of Gliding Through a Storm" : A content analysis regarding Red Bull GmbHs crisis communication (English)
Abstract [en]

Crisis management encompasses a range of strategies, including crisis communication, which plays a critical role in maintaining a company’s reputation and managing stakeholders’ perceptions during challenging situaions. This study investigates the crisis communication practices employed by Red Bull GmbH during a crisis situation. The aim is to assess whether the company adheres to established guidelines outlined in the literature for effective crisis communication. The research methodology involves the collection and analysis of documentary data from various public communication channels, including social media, websites, and published articles. Content analysis is conducted inconjunction with existing research, incorporation the Situational Crisis Communication Theory and Stakeholder Theory frameworks. The findings reveal the Red Bull GmbH predominantly aligns with the literature’s recommendations, notably by demonstrating empathy in incidents, disclaiming responsibility, and emphasizing their own expertise.

Place, publisher, year, edition, pages
2023. , p. 35
Keywords [en]
Situational Crisis Communication Theory, Stakeholder Theory, Incidenter Kriskommunikation, Red Bull GmbH 3
National Category
Media and Communications Other Social Sciences
Identifiers
URN: urn:nbn:se:fhs:diva-11819OAI: oai:DiVA.org:fhs-11819DiVA, id: diva2:1798463
Educational program
Masterprogram i Ledarskap och ledning för försvar, krishantering och säkerhet
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2023-09-19 Created: 2023-09-19 Last updated: 2025-01-31Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf