‘Othering’ – the view or treatment of another person or group as intrinsically different from and alien to oneself – is a central concept in the International Relations literature on identity construction. It is often portrayed as a fairly singular and predominantly negative form of self/Other differentiation. During the first months of the COVID-19 pandemic, Sweden at first glance emerged as exactly such a negative Other. This article problematises such a view of Othering. Departing from a narrative analysis of news reporting on Sweden’s management of COVID-19 in the United States, Germany and the Nordic states, the article proposes an ideal type model with four forms of Othering – emotional, strategic, analytic and nuanced – not recognised in previous research. These types differ in their treatment of the Other as more or less significant and in involving a more or less self-reflexive construction of the self. Although narratives in all these settings drew on previously established narratives on Sweden, they followed different logics. This has implications for our understanding of Sweden as an Other in the time of COVID-19, as well as of self/Other relations in International Relations more broadly.