The purpose of this study is to examine, explain and interpret concepts of gender in relation to information management, crisis communication and collaboration within the framework of (crisis) communicator tasks. Since the crisis management realm is malecoded and the communications profession is female-coded, there is reason to gain more knowledge of how these relate to each other. The ambition is to contribute to an underdeveloped area of theory. A total of nineteen participants joined the study. All the interviews were processed according to the guidelines for the thematic analysis method. Analysis showed that three themes are central to understanding the role of communicators in the crisis management system. These are a) crisis communication as a temporary organization; b) requirements imposed on, and expectations from, the role and the individual and c) organizational greed. Results are discussed theoretically from a gender perspective, and practical implications are given as well as proposals for further studies.