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Sweden’s response to the Coronavirus Disease 19 (COVID-19) pandemic is dominated by the general advice issued by its Public Health Agency. This appears to be a technical, rational, and apolitical approach that preserves individual freedoms in a world of quarantines and overt control, suggesting that less power is exercised in Sweden than elsewhere. This paper challenges this assumption, as well as the technical rationality behind the Swedish response. Drawing from Foucault’s lectures on biopower and engaging empirically with discourse, it argues that the general advice should instead be read as a distinct technology of biopower. Additionally, this paper makes an analytical contribution to the literature on Foucauldian biopower by demonstrating that the biopolitical securing of populations is inextricably linked with individualized discipline.