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Stability and Change in Putin's Political Image During the 2000 and 2012 Presidential Elections: Putin 1.0 and Putin 2.0?
Swedish Defence University, Department of Security, Strategy and Leadership (ISSL), Centre for Societal Security, CRISMART (National Center for Crisis Management Research and Training). Uppsala Univ, Uppsala, Sweden..ORCID iD: 0000-0002-6111-5325
2016 (English)In: Journal of Political Marketing, ISSN 1537-7857, E-ISSN 1537-7865, Vol. 15, no 2-3, p. 149-170Article in journal (Refereed) Published
Abstract [en]

There has been a lot of research done on "Western'' politicians and political systems with regard to political marketing. But what about other countries, especially those that possess a different political standard? This article seeks to address one particular Russian politician: Vladimir Putin. He rose from obscurity to become Russia's second president (after Boris Yeltsin). Two presidential elections form the focus of attention, 2000 and 2012. The aim is to discover the consistencies and breaks in the manufacturing of Putin's political image and reputation. A number of breaks and continuities were discovered in terms of how Putin is marketed. This seems to be a reflection of the changes taking places in Russia's political environment, which then needs to be taken into consideration when political marketing is conducted.

Place, publisher, year, edition, pages
2016. Vol. 15, no 2-3, p. 149-170
Keywords [en]
political image, political reputation management, President Vladimir Putin, presidential elections, Russia
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Other Social Sciences
Identifiers
URN: urn:nbn:se:fhs:diva-8042DOI: 10.1080/15377857.2016.1151114ISI: 000399118000004OAI: oai:DiVA.org:fhs-8042DiVA, id: diva2:1229364
Available from: 2018-06-29 Created: 2018-06-29 Last updated: 2018-07-24Bibliographically approved

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Simons, Greg

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