This article analyzes U.S. defense planning, and more specifically the public administration of the third offset strategy. The U.S. defense bureaucracy is rooted in a tradition of rational planning, which assumes a process of consistent, value-maximizing choices within specified constrains. The cornerstone in this tradition is the program budgeting system, once created to connect plans with budgets according to preferences. The third offset strategy, aimed at dealing with the challenges of geopolitical competition and budget austerity, is influenced by a different public administration philosophy described as metagovernance. Metagovernance is a challenge to rational planning as it entails an indirect approach of organizing arenas for networks, in which start-up companies and civilian corporations get to interact with government officials in order to identify incrementally suitable acquisition projects. Furthermore, the article contextualizes this tendency in reflexive modernity, in which rationality breaks down due to the pace of societal changes and planning processes constantly become subject to feedback.