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Taking the new public diplomacy online: Russia and China
Swedish Defence University, Department of Security, Strategy and Leadership (ISSL), CRISMART (National Center for Crisis Management Research and Training). Uppsala Centre for Russian and Eurasian Studies, Uppsala University, Uppsala, Sweden.
2015 (English)In: Place Branding and Public Diplomacy, ISSN 1751-8040, E-ISSN 1751-8059, Vol. 11, no 2, p. 111-124Article in journal (Refereed) Published
Abstract [en]

Russia and China have become significant players in terms of their activity within public diplomacy (PD), in a relatively short space of time. This article seeks to address the way these two countries manage the concept and practice of PD in an online communication environment (namely, Websites and social media). Cases will be used to illustrate how this is managed in practice. The case of the South China Seas dispute and the Ukrainian crisis will be used to demonstrate how these difficult issues are managed. There are a number of similarities between the two countries, but also some significant differences. Russia tends to express communication in terms of competing sets of norms and values, whereas the values and ideological concepts are more rigidly defined within the Chinese case.

Place, publisher, year, edition, pages
2015. Vol. 11, no 2, p. 111-124
Keywords [en]
Russia, China, online communication, issue management, public diplomacy
National Category
Political Science
Research subject
Statsvetenskap med inriktning mot krishantering och internationell samverkan
Identifiers
URN: urn:nbn:se:fhs:diva-6668DOI: 10.1057/pb.2014.22OAI: oai:DiVA.org:fhs-6668DiVA, id: diva2:1088390
Available from: 2017-04-12 Created: 2017-04-12 Last updated: 2017-11-29Bibliographically approved

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