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Purpose – With a particular focus on cultural understandings and the concepts behind welfare policies, the purpose of this paper is to analyse commonalities and dissimilarities in the patterns of social policy, and more precisely youth unemployment policies, in Sweden and Germany.

Design/methodology/approach – A document analysis of Swedish and German youth unemployment policies was conducted with regard to how the two welfare regimes’ policies define the underlying problem, the instruments through which this problem is tackled, and the aim of youth activation policies.

Findings – The findings show congruency concerning the definitions of the problem of youth unemployment, in which the unemployed are regarded as lacking in discipline, as well as in the policies through which the problem is tackled: through conditionality and pastoral power as policy tools. The solution of the problem on the other hand, found in the notion of the ideal worker to be produced, diverges between active entrepreneurs in one country, and blue-collar workers in the other. The authors conclude that the introduction of supranational policy concepts is not a matter of mere implementation, and that concepts like activation are reinterpreted according to differing cultural ideologies and accommodated into the context of particular welfare states.

Originality/value – This paper provides an innovative framework for the understanding of the influence of cultural understandings on policy making, but also on challenges facing activation governance on the one hand and European Union policy initiatives and transnational policy diffusion on the other.

This comparative article aims to understand the patterns underlying the political behavior of young German and Swedish long-term unemployed individuals. Based on almost 40 qualitative interviews, the analysis follows a grounded theory approach and shows that “unemployment” is not an objective reality that imposes uniform living conditions. Social and political activities diverge considerably, even though our respondents experience similar pressures and sanctions by public opinion, political parties, public administrations, relatives and/or acquaintances. The consequences of unemployment depend on individual mind-sets, support networks and coping strategies. This study identifies informal networks of social relations as one main factor influencing unemployed young peoples’ political behavior. Three types of political involvement are shaped by the routines and norms reproduced within their web of social relations in everyday life: evasion, civic minimalism and reluctant activism. The similarities between the German and the Swedish respondents overshadowed the national differences.

Arbetslöshet förknippas med individen, hennes bristande arbetsmoral och andra personliga tillkortakommanden. Detta är något arbetslösa måste hantera och förhålla sig till. Artikeln syftar till att belysa på vilket sätt diskursen om det individualiserade ansvaret speglas i unga långtidsarbetslösas berättelser och, i synnerhet, hur de arbetslösa unga vuxna tar ställning till den. Resultaten visar tre förhållningssätt till diskursen: konformitet, distansering och motstånd.