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Communicating Covid-19 on social media: Analysing the use of Twitter and Instagram by Nordic health authorities and prime ministers
Political Science with Media and Communication, Åbo Akademi University, (FIN).
Political Science with Media and Communication, Åbo Akademi University, (FIN).
Swedish Defence University, Department of Political Science and Law, Political Science Division.
Swedish Defence University, Institutionen för ledarskap och ledning, Leadership and Command & Control Division Stockholm.
2023 (English)In: Communicating a pandemic: Crisis management and Covid-19 in the Nordic countries / [ed] Bengt Johansson; Øyvind Ihlen; Jenny Lindholm; Mark Blach-Ørsten, Göteborg: Nordicom, 2023, p. 149-172Chapter in book (Refereed)
Abstract [en]

This chapter analyses how Nordic health authorities and prime ministers used social media during the first wave of the Covid-19 pandemic. The research questions address the extent to which they interacted with other actors on social media and what communication objectives they pursued in messages to the public. The data consists of health authorities’ Twitter communication and prime ministers’ Instagram posts. The results show that both the health authorities and prime ministers primarily interacted internally with domestic governmental and administrative actors. Still, they pursued different communication objectives. Whereas the health authorities mainly instructed the public on how to act, the prime ministers provided support and appealed for solidarity. National differences are observed. The Danish case stands out, as both the national health authority and the prime minister clearly focused on communicating support to the public.

Place, publisher, year, edition, pages
Göteborg: Nordicom, 2023. p. 149-172
Keywords [en]
crisis communication, social media, health authorities, political leaders, communicating Covid-19
National Category
Media and Communications
Research subject
Leadership and Command & Control; Political Science
Identifiers
URN: urn:nbn:se:fhs:diva-11955DOI: 10.48335/9789188855688-7ISBN: 9789188855671 (print)ISBN: 978-91-88855-68-8 (electronic)OAI: oai:DiVA.org:fhs-11955DiVA, id: diva2:1814449
Available from: 2023-11-24 Created: 2023-11-24 Last updated: 2024-01-03Bibliographically approved

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Albrecht, FrederikeHermansson, Helena

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf