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Inducing affordability? Observations from an experimental study of concept generation
Swedish Defence University, Department of Military Studies, Science of Command and Control and Military Technology Division, Military Technology Applications Section. KTH Royal Institute of Technology, Stockholm, (SWE).ORCID iD: 0000-0002-4004-7490
KTH Royal Institute of Technology, Stockholm, (SWE); RISE Research Institutes of Sweden, Stockholm, (SWE).
KTH Royal Institute of Technology, Stockholm, (SWE).
2021 (English)In: Proceedings of the 22th CINet conference, September 12 – 14, Gothenburg, Sweden, Enschede, 2021Conference paper, Published paper (Refereed)
Abstract [en]

Early preliminary concepts are claimed to have a profound impact on the final product. Since these concepts often are based on intuitive judgements, it is important that these judgements are appropriate for the desired outcome. Intuition is derived from what one brings to mind, and consequently, the access to information is important for making relevant judgements. Therefore, when a departure from a present path of development is sought for, access to new information is likely to be required. Results from an experimental study, addressing affordability and concept generation, indicated that individuals were influenced, by the provision of selective information, to make more cost considerations and even to change approach when generating new concepts. It was further recognized that weak abilities to estimate costs in a lifecycle and capability perspective likely hampered low-cost ambitions. The findings from this study are suggested to contribute to theory on product development, and to support affordability when new products are developed.

Place, publisher, year, edition, pages
Enschede, 2021.
Keywords [en]
affordability, concept generation, intuition, priming
National Category
Other Engineering and Technologies not elsewhere specified
Research subject
Systems science for defence and security
Identifiers
URN: urn:nbn:se:fhs:diva-10534ISBN: 978-90-77360-24-8 (print)OAI: oai:DiVA.org:fhs-10534DiVA, id: diva2:1619768
Conference
The 22th CINet conference, September 12 – 14, Gothenburg, Sweden
Available from: 2021-12-14 Created: 2021-12-14 Last updated: 2022-12-01Bibliographically approved

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Amann, Daniel

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf