Logotyp: till Försvarshögskolans hemsida

This thesis concerns the notion that the terms success and fiasco are often used, but seldom put into a context. By studying the Swedish handling of the Swine flu, or H1N1-outbreak in 2009, this brings two new notions into the research surrounding policy success and fiasco, namely framing theory and specialized media. An incremental dichotomy is proposed as for measuring success and fiasco within the media, then frames, found both deductively and through a mixed approach are sought after. This was done in national Swedish media as well as what this thesis calls specialized media, i.e. media that is focused on the health care industry. This lead to results pointing to frequent use of different perspectives, or reference objects when framing either success or fiasco. Another result is that of the ubiquitous relativity of the notions of success and fiasco, a relativity that needs further addressing.