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Johnsson, Magnus
Publications (4 of 4) Show all publications
Deverell, E., Olsson, E.-K., Wagnsson, C., Hellman, M. & Johnsson, M. (2015). Understanding Public Agency Communication: the case of the Swedish Armed Forces. Journal of Public Affairs, 15(4), 387-396
Open this publication in new window or tab >>Understanding Public Agency Communication: the case of the Swedish Armed Forces
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2015 (English)In: Journal of Public Affairs, ISSN 1472-3891, E-ISSN 1479-1854, Vol. 15, no 4, p. 387-396Article in journal (Refereed) Published
Abstract [en]

This article suggests a diagnostic framework of public communication intended to capture new communication strategies used by Armed Forces across Europe to legitimize new tasks and recruit new personnel. Three distinct communicative models that impact differently on democratic values and public support are suggested: an Old Public Administration (OPA) model influenced by bureaucratic values, a New Public Management (NPM) model fuelled by market values and a deliberative model labelled ‘New Public Service’ (NPS) that is largely influenced by proponents of ‘e-democracy’. A case study of the communication of the Swedish Armed Forces identifies a lingering bureaucratic (OPA) ideal. The market ideal (NPM) however clearly dominates. The article concludes that communication along market purposes, principles and practices risks distancing Armed Forces further from society. Yet, an embryonic deliberative ideal (NPS)—much fuelled by the use of social media such as blogs—was also identified. This growing ideal holds the potential of infusing deliberative vigor into the organization and presumably facilitates the bridging of the gap to society.

National Category
Public Administration Studies
Research subject
Statsvetenskap med inriktning mot krishantering och internationell samverkan; Statsvetenskap med inriktning mot strategi och säkerhetspolitik; Krigsvetenskap
Identifiers
urn:nbn:se:fhs:diva-5118 (URN)10.1002/pa.1552 (DOI)000212305700006 ()
Available from: 2015-01-08 Created: 2015-01-08 Last updated: 2018-06-29Bibliographically approved
Johnsson, M. (2013). Början på historien om engagemanget i Afghanistan [Review]. Kungl Krigsvetenskapsakademiens Handlingar och Tidskrift (2), 165-170
Open this publication in new window or tab >>Början på historien om engagemanget i Afghanistan
2013 (Swedish)In: Kungl Krigsvetenskapsakademiens Handlingar och Tidskrift, ISSN 0023-5369, no 2, p. 165-170Article, book review (Other (popular science, discussion, etc.)) Published
Place, publisher, year, edition, pages
Stockholm: Kungl Krigsvetenskapsakademien, 2013
National Category
Political Science
Research subject
Krigsvetenskap
Identifiers
urn:nbn:se:fhs:diva-5360 (URN)
Available from: 2015-04-21 Created: 2015-04-21 Last updated: 2017-12-04Bibliographically approved
Johnsson, M. (2011). Al-Qaeda and its prospects after the Arab revolutions. Rome: NATO Defense College
Open this publication in new window or tab >>Al-Qaeda and its prospects after the Arab revolutions
2011 (English)Report (Other (popular science, discussion, etc.))
Place, publisher, year, edition, pages
Rome: NATO Defense College, 2011
Series
NDC Research Report
Keywords
terrorism, al-Qaeda, Arab Spring, Arab revolutions
National Category
Political Science (excluding Public Administration Studies and Globalisation Studies)
Research subject
Statsvetenskap med inriktning mot strategi och säkerhetspolitik
Identifiers
urn:nbn:se:fhs:diva-2122 (URN)
Available from: 2011-11-08 Created: 2011-11-08 Last updated: 2018-01-12Bibliographically approved
Johnsson, M. (2011). NATO and the Challange of Strategic Communication. Rome: NATO Defense College
Open this publication in new window or tab >>NATO and the Challange of Strategic Communication
2011 (English)Report (Other academic)
Place, publisher, year, edition, pages
Rome: NATO Defense College, 2011. p. 40
Series
NDC Fellowship Monograph Series ; 6
Keywords
Strategic communication, NATO
National Category
Political Science (excluding Public Administration Studies and Globalisation Studies)
Research subject
Statsvetenskap med inriktning mot strategi och säkerhetspolitik
Identifiers
urn:nbn:se:fhs:diva-2121 (URN)
Available from: 2011-11-28 Created: 2011-11-08 Last updated: 2018-01-12Bibliographically approved
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